why primo?

The Status Quo

There are plenty of options today for building websites, whether you can code or not. If you can’t code, site builders make it possible to build a website and edit content relatively easily, but often at the cost of a tailored, scalable, or fast site. If you can code, then you can typically build faster, more scalable sites (at the cost of time and mental energy) by leveraging static site generators, CMSs, and server-side frameworks. There are several options which bridge the gap between accessibility and capability, but the most popular one by far is WordPress.

WordPress has grown to be used by a third of the internet, not by pushing incessant YouTube ads, but by offering users a way to get started quickly and scale their site with custom development. But despite all its benefits, WordPress has gained a long list of shortcomings. It’s approachable, but not as non-technical-user-friendly as commercial site builders. It’s custom, but lacks a lot of the functionality developers have come to expect of the modern web and generally takes a prohibitive amount of skill and effort.

wordpress dashboard

How primo’s different

primo is an integrated tool like WordPress, but by being component-driven it gains several key differences which make it significantly more approachable, productive, and scalable than WordPress for smaller sites.


primo is free to use, open source, and easy to get started with no matter your skill level. If you run into any issues you’re welcome to ask for help in our Discord server.